Realtors use a photographer to capture quality photos of the property.

January 10, 2023

Realtors use Photographers to Capture High-Quality Images of Properties.


After years of hearing it, I finally felt that I could trust that my agent would use professional photographers whenever possible. This was the first time in my life that I had actually seen proof of it. When I met up with the head of the Real Estate Photography Services in Fayetteville, NC he told me about his agency’s practice and how it was used by many Fayetteville-area realtors to document high-definition images of their properties.

Having been a photographer for years, I knew that a high-quality image captures a property’s qualities better than any other kind of picture could — from angles to colors. And that is why most realtors use professional photographers to take high-quality photographs of their listings for clients and potential buyers to see before buying or renting.

However, there are different opinions on the matter: some say that having photos taken by professional photographers is not always necessary because we can do those things ourselves; others argue that they are just as important as our ability to write great descriptions; others argue that we don’t always have time to make them ourselves; and still others argue that pictures are not worth anything if no one ever sees them.

In any case, it is good to be aware of these opinions because there may be people who feel differently, while still others may feel differently when they see their own photographs, but they don’t necessarily see yours. So you need to prepare yourself for all possible outcomes before you go ahead with a decision on whether or not your photos will be taken by a photographer in order to capture the best quality possible for your listing photos.


The Importance of Quality Images: High-quality images are important for marketing purposes.

The use of photography in marketing is a matter of convenience and practicality. When it comes to the quality of photographs, there are numerous factors to consider when choosing the best images for your advertising campaign.

For one, you need to choose images that match your target audience. If you’re marketing to women over men, then your photos should be designed to be more feminine in appearance. So what does this mean? It means having a realistic approach when it comes to editing the pictures and choosing the right ones for your advertising campaigns.

It also means working on your shooting skills and knowing how to work with different lighting conditions. There are also some things that you need to look out for when selecting photos for your advertisements .


The Role of the Photographer: The photographer's role is to capture the best possible images of the property.

Realtors have long been known to use professional photographers on their properties. However, a good photographer can capture more than just amazing photos of the houses they represent. A good photographer can also help them sell their real estate faster.

One of the best ways to improve your selling is to work with a professional photographer. When it comes to photography in real estate, there are many different types of professionals that you can work with, and each has its own place in the process. For example, a property owner will want to use a professional photographer to get the best quality images of the property that they can sell as soon as possible.

A good photographer will capture images that show their client's home from every angle without making them look overly staged or over-produced or too "busy." To do this, you need a photographer who is comfortable taking pictures of people and places in an unbusy manner. This means that rather than rushing into shots that show only one side of your property, you will want someone who knows how to take pictures from every angle without losing any important details or making your home seem crowded.

Another way for you to get great images is by using a professional photographer who specializes in working with realtors rather than just tourists. This means that instead of wasting time trying to get tourists' attention by taking too many photos at once, you will instead focus on getting great photos of what people will actually buy (and sell) when they move into your house these days.


The Benefits of Using a Photographer: A photographer can help to ensure that the property is presented in the best possible light.

Your property is a reflection of you. The photograph will be a reflection of you. Your personality shines through the photo. You want to make sure your home is presented in the best possible light. Is it the best light? Is it the most flattering lighting? That’s all part of what a photographer does for you, though he or she isn’t getting paid for it.

A photographer can help to ensure that the property is presented in the best possible light. There are quite a few benefits to using a photographer instead of yourself:

  1. The Photographer doesn’t have to know anything about your specifications and construction;
  2. The Photographer can “create” different angles on your property, which may be more enticing to buyers because they are looking at something other than just an ordinary rectangular box;
  3. A Photographer can create a mood/ambience that is conducive to buyers as well as sellers;
  4. A Photographer can provide different angles and perspectives on your house or property, which may draw buyers in and make them more inclined to see it from that angle;
  5. A Photographer can provide an image of your house or property that will play well with any home decor or style while also attracting people’s attention and making them wonder what their next move will be (it helps if the shoot includes some sort of artwork).


The Cost of Using a Photographer: The cost of using a photographer is typically very reasonable.

The world of real estate photography can be a little intimidating. It’s literally the latest technology in real estate photography. In the past, most photographers relied heavily on their own visual acuity and creative ability to tell a story through their work. Their skill was limited by their own ability to create compelling images. This can now be changed by using new technological advances that let photographers create stunning imagery with an affordable price tag.

Aside from photo quality and price, there are some other factors that can impact the decision to hire a photographer for your next real estate shoot.

Recently I spoke to an agent who had briefly considered hiring a photographer for her upcoming real estate shoot, but ultimately decided against it because she felt it was too expensive (as opposed to when I was in school). However, this agent did mention that she would consider hiring a photographer if the price were right (as opposed to when I was in school).

When I asked her why she felt that way, she told me about two reasons: 1) The cost of hiring a professional photographer is typically very reasonable and 2) The cost of using a professional photographer is typically very reasonable. Unfortunately, both of these reasons sound like common sense, but I have found them to be untrue when assessing the cost of using professionals versus non-professionals.

Why should you believe my perception? Let’s take a look at some stats:

* Most successful realtors are self-employed or work in partnership with others

* Self-employed realtors generally do not use professional photographers - they hire assistants instead

* The average professional photographer charges $1800-$2200 per image; most non-professionals charge $300 per image or less (often less than $100)

What does this say about your experience? Do you feel like you got value for your money? How would you rate yourself on these points? It’s not as much about how much you paid as it is about how much you actually got back from your investment in employing someone else’s handiwork to tell your story; at least according to what this agent told me after she had considered hiring someone else for her upcoming property shoot (which isn’t necessarily always true). Personally, I think we should invest our time wisely and take advantage of traditional advertising channels such as newspapers and radio whereas we should avoid highly targeted marketing campaigns such as ads on Craigslist and Facebook with images of kittens playing instruments or having cocktails...



Thanks,

- Darin

d2lifephotography.com / fayettevilleheadshots.com / fayetteville-photographer.com

Professional photographers in the Fayetteville, NC area specializing in Headshots, Portraits, Real Estate, Art, Black and White, Social Media and photo editing.

Serving the following areas in North Carolina: Fayetteville, Fort Bragg, Spring Lake, Sanford, Hope Mills, Raeford, Lillington, Lumberton, Dunn, Southern Pines, Sanford, Pinehurst, Southern Pines, Raleigh, Fuquay-Varina, Laurinburg, Eastover, Vander, Anderson Creek, Wilmington, NC - and all points in between.